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Brodos Group
Brodos, founded in 1991 in Nuremberg, is a leading distributor and service provider in the telecommunications sector. The company serves mobile retailers, electronics markets, and business customers, collaborating with renowned manufacturers such as Apple, Samsung, and Xiaomi, as well as network operators like Telekom, Vodafone, and Telefónica.
As a Senior Designer, I was responsible for the o2 division, managed the company's YouTube channel, and designed the exhibition presence at IFA 2022.
Brodo's brochure:
Telefonica marketing
I designed and conceptualized the brochure for the Brodos Group, specifically tailored to male mobile retailers aged 30 to 50. The focus was on presenting Brodos as a reliable partner with proven Telefónica expertise. With a modern design and a strategic emphasis on key services, the brochure set new standards—its success led to the redesign of all Brodos brochures.
IFA 2022 Berlin
A modern exhibition stand inspired by Brodos' store design. My focus: wall design, lighting, and display staging. The stand reinforced trust and brand strength for the target group of mobile retailers (30–50 years). A highlight: the striking lighting installation, enhancing visibility and showcasing Brodos' expertise.
Brodos Product Insider
The YouTube channel served as a strategic tool for customer retention and brand strengthening. Through targeted trend analysis and product insights, compelling sales arguments for mobile products were created. SEO-optimized, conversion-focused scripts maximized reach. My responsibilities covered the entire content production process—from topic development and research to directing, filming, editing, and publishing.
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